Yesterday, Australian singer-songwriter Sia came out of nowhere with her new single, “The Greatest,” which now has many people asking questions.
While the timing does seem a bit odd, there is plenty of evidence to suggest that Sia has a new project coming soon, and while a representative for her U.S.
While she doesn’t show her face to the world, that doesn’t mean that Sia isn’t known for her image.
While she might still be promoting This Is Acting, finding the right time to launch a new album or single can be incredibly difficult in the top 40 world, so even if the timing isn’t perfect, sometimes a pop star needs to seize an opportunity when they arise.
While she might be a certified hitmaker, it’s easier to make it to the top if there are fewer competitors, and this fall seems like it might be somewhat sparse when it comes to pop music.