Bloomberg and Twitter announced a new partnership Wednesday in which Bloomberg’s coverage of all three presidential debates, plus the vice presidential debate, will stream on Twitter in the same format as the NFL’s Thursday Night Football game from last week.
The two companies will share revenue from ads delivered during the pre- and post-debate coverage.
Bloomberg, for example, will stream the same feed on Bloomberg.com and its mobile app, also for free (no pay TV authentication required).
Bloomberg also offers apps for Apple TV, Amazon Fire TV, Android TV and Roku, which will carry the debate coverage.
Facebook, too, will have the debates, thanks to a livestreaming agreement announced Tuesday with ABC.