HomeClubNewsHuge media interest in FC Barcelona's arrival in New York More than 150 media companies around the world, some with audiences in the millions, have covered the inauguration of Barça’s new offices in New York and the associated social and charity events FC Barcelona’s arrival in New York has generated a huge global impact.
The opening of its new office in Manhattan and the club’s interest in expanding into the American market has not only attracted spectacular interest in the US, but has also been widely reported in the media of China, Japan, India, the whole of Europe and Latin America.
Such media as CNN (in English and Spanish), Bloomberg, ESPN, Fox, Fox Radio, Bein Sport, Associated Press, Yahoo!, Fast Company, The New York Times, ABC News, San Francisco Chronicle, Los Angeles Times, NBC, Newsday, The Washington Times, Telemundo and the Bleacher Report have been covering the story of Barça’s arrival in America.
market, the Spanish soccer powerhouse is showing that it's also a global, multimillion dollar business." The prestigious Fast Company ran with the headline: "FC Barcelona Gets Serious About American Brand Outreach With New Manhattan HQ", Bloomberg repeated in its news bulletins the comments made by president Josep Maria Bartomeu to the network’s star analyst, Jonathan Ferro, while CNN did likewise with what the Barça premier had to say on its most watched financial show, Quest Means Business.
The moments most highlighted by the media were the image of the Barça flag on the façade of the Waldorf Astoria, the presence of Brazilian superstar Ronaldinho in the Bronx, the jockeys outside the 21 Club dressed in the Barça colours, Ronaldinho scoring a goal to inaugurate the office, the presence of top model Adriana Lima at the reception afterwards, the UNICEF event at the United Nations and, of course, the lighting up of the Empire State Building in the club colours.