Showing it in primetime enables the network to reach the largest possible audience.
For the rest of the Olympics, online viewers will be able to watch all competition live as it happens, either via an online stream of the NBCUniversal channel carrying the event or via feeds provided by the host broadcaster, Olympic Broadcasting Services (cable subscriber login required).
Journalist Jonathan Tannenwald pressed Lazerus on the issue and he got straight to the heart of the matter: the bottom line is the bottom dollar, especially in terms of ad revenue.
John Miller, NBC Olympics chief marketing officer said, "In the case of the Olympics, it's not about the result, it's about the journey." Dear @NYT & @NYTSports: I get all your alerts.
Large outlets across the globe like the BBC, Australia's Channel 7, and Canada's CBC will be broadcasting the ceremony live, regardless of local start time.