Aerial photos showed that the town was virtually flattened.
Immacolata Postiglione, head of emergency services for Italy’s Civil Protection Agency, confirmed the death toll.
The European Mediterranean Seismological Center said the earthquake’s magnitude was 6.1.
Fabrizio Curcio, head of the Civil Protection Agency, said the severity of the latest quake was comparable to the one that hit the L’Aquila region in 2009, killing more than 300 people.
The location of the towns, which sit in the Apennine Mountains, also handicapped relief efforts.