The ‘Father’s Day Reality Cards’ have been specially designed by campaign group Fathers4Justice to shed light on the very real issues experienced by separated dads, following new research by the non-profit organisation which reveals a third (38%) of separated fathers will not see their children this Father’s Day.
The range features four card designs that highlight the mental health, social and legal issues faced by separated fathers, challenging the common misconceptions of the ‘picture-perfect’ families peddled by card companies year after year.
The reality cards are a direct response to a new Fathers4Justice survey of 1,000 separated fathers which found that seven in ten (70%) believed that existing Father’s Day cards bear little or no relation to the reality they experience each year.
Following refusal from the major retailers, Fathers4Justice have taken the initiative to ground level, adopting guerrilla tactics to bring Father’s Day Reality Cards to the public.
A team of activists have taken to the streets to covertly place cards on the shelves of major retailers across the UK which will be available for the public to pick up free of charge.