The King of Atlanta, known for putting on for his city, is credited with helping the Atlanta Hawks getting back on track with its core audience.
Hawks CEO Steve Koonin said T.I.'s support helped redeem the organization with African-American audiences: “The trepidation was on my side, and T.I.
That was a real important night, because opening night after having the situation that we did with the insensitive remarks, we didn’t know if the audience was coming back.
But we felt that with T.I.’s endorsement it said, ‘Hey guys, it’s cool.
It’s cool to be a Hawks fan.' And then it took off.” T.I.’s campaign with FOX Sports Go, filmed locally at The SWAG Shop on Edgewood Avenue, features his song “Top Back” from the album King (via Grand Hustle/Atlantic) and will debut on Thursday during the telecast of the season opener Hawks vs.