The charade started with Angle's interview with Reuters, in which the CEO gave a clear impression that iRobot sold the home mapping data of their customers.
He seemed to imply that newer Roomba models could be used to enhance smart home devices and that it could strike a deal with Apple, Google, or Amazon in the coming year or so to sell the data.
The paragraph that caused panic has now replaced the words "sell maps" with "share maps for free with customer consent." For its part, Reuters admits to the misinterpretation, but simply put, iRobot still says it plans to share that data, just not for cash, apparently.
The company chose not to disclose what kind of data points its Roomba vacuum cleaners collect, but it did say the map users see on their phones isn't the same map the company sees.
The collected data, once sent to the cloud, undergoes a process that renders it into a user-friendly map that ultimately appears in the companion app.