The brand will run three television spots on Oscars night that focus on performance, technology and the future of Cadillac vehicles.
The spots include the first glimpse of the highly anticipated, all-new Cadillac XT4 SUV, which will be revealed in New York later this month.
The Oscars is a natural fit for the brand and the perfect stage to reveal our exhilarating new creative, including a preview of the first-ever Cadillac XT4 and a look at our industry-leading Super Cruise technology.
The 30-second upbeat ad set to Bruno Mars’ Uptown Funk gives a sneak peek at the highly anticipated Cadillac XT4, the brand’s first-ever entrant into the premium compact SUV segment, which will be revealed at Cadillac House on March 27, 2018, ahead of the New York International Auto Show in New York City.
The brand will once again have a presence at the 22nd annual American Black Film Festival, which takes place in Miami in June.