Mahindra Automotive North America (MANA), the Detroit-based American subsidiary of India’s Mahindra & Mahindra (M&M) Group, today unveiled its new side-by-side off-road SUV - Mahindra Roxor - for the US market.Christened the Mahindra Roxor, the off-highway vehicle is a derivative of the proven Mahindra Thar SUV sold in India, albeit, thoroughly re-engineered to suit to the needs, as well as comply with the norms, of the American automotive market.
The Roxor is powered by the 2.5L, 4-cyl, turbocharged diesel engine from the Mahinda Thar, but in Euro 6 guise in the USA.
For the first six months, the two-seat Roxor will be offered with few customisation options.
However, everything from the exterior and interior colours, safari seats and back seats and ride heights to the hard tops, winches and side enclosures will be offered with a high level of personalisation.
At the launch of the Roxor, Mahindra did make a clear reference to its American ties.