Kiehl's, the New York-based skin and hair care purveyor, tapped British singer and songwriter Charli XCX, to help spread awareness about the rise of HIV diagnoses in young people.
Leading up to their 8th annual charity motorcycle benefit (July 31-August 7), Kiehl's Liferide for amfAR, a foundation for AIDS research, shared a PSA starring the singer, titled PSA: 1.2 Million American Are Living with HIV/Aids.
In the clip, the singer discusses key epidemic statistics, citing that now "1 in 5 diagnoses in the U.S are in young people, ages 25 to 24" and "each month, 700 new cases of HIV are diagnosed in people under the age of 25" (view the full video below).
100 percent of the purchase price will be donated to amfAR.
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