The Ol Pejeta Conservancy in Kenya where Sudan lives has partnered with the social media app to raise money for a northern white rhino breeding campaign.
Sudan lives in Ol Pejeta with two female northern white rhinos, Najin and Fatu, both of whom have been unable to breed naturally due to several issues.
If the IVF procedures are successful, they would allow researchers to “reintroduce a viable population of northern white rhino back into the wild which is where their true value will be realized,” Richard Vigne, Ol Pejeta’s chief executive officer, said.
Widespread poaching and civil wars have decimated Africa’s rhino population, with the northern white rhino suffering the greatest losses.
By the 1960s, there were only 2,300 left—that figure dwindled to just 15 in 1984.