Luckily for WWE, Money in the Bank tends to be one of its best pay-per-views each year, and in 2017, with the future of SmackDown hanging in the balance, it’s just as critical as it’s ever been.
The last SmackDown pay-per-view, Backlash, didn’t draw anywhere near the social media interest that Raw’s previous PPV, Payback, did, according to Nielsen (h/t WrestleZone): Backlash had 185,000 interactions on Twitter with 37,000 unique authors, down from the 243,000 interactions and 43,000 authors that WWE Payback drew.
Likely the best merchandise sellers among tag teams, The New Day is the most popular tag team in WWE, one that’s incredibly active on social media and that knows how to generate a buzz for the WWE product.
Baron Corbin is the overwhelming betting favorite to win the bout, and as an up-and-coming heel who is quickly improving, he’d be a fantastic choice to win the briefcase and ascend to super-stardom.
Nakamura is the type of star that has to be protected and pushed strongly, as is the case with Corbin.