Some like to point out that Mummy’s failure stems from being an antiquated property paired with an antiquated star, but if you remember, it wasn’t that long ago that both audiences (A-) and critics (93% certified fresh) were having a blast at another aging Cruise franchise, Mission: Impossible – Rogue Nation, which opened to $55.5M and held the top spot for two weeks in a row, becoming the second-highest title in the M:I series with $195M domestic.
But RelishMix noticed that the movie is impaired by a cast which isn’t widely active on social with “less than 300K social media followers, which is light for a film opening during the competitive summer season.” Furthermore the current conversation among horror fans for It Comes at Night is “dubious at best,” says Relish Mix, “They are tired of the zombie film, and the ‘stuck in a house’ element.” Those who’ve seen the Trey Edward Shults film give it a big D CinemaScore, a complete knife in the back to this pic’s longevity.
Disney’s Pirates of the Caribbean: Dead Men Tell No Tales will take fourth with an estimated $3.2M today, and $11.1M in its third outing, -49% for a running stateside total of $136.3M.
This makes me interested in seeing if Spider-Man: Homecoming is the fifth consecutive RDJ-involved Marvel movie to cross $1B or if the movie will come up a few tens of millions short of that – and I definitely think that it’ll do better at the foreign box office because of Iron Man’s involvement in a movie series that’s already popular overseas.
Im sure the studio also banked on the global performance of the movie and I don’t think Universal ever really expected this to be a Monster hit in the US.