Chip and Joanna Gaines' self-promotion through their "Magnolia Empire" rivals Donald Trump's marketing of his brand, two former business partners allege in a lawsuit. - From Houston Chronicle
It was the Gaineses' plans to build the Magnolia name into an empire that led Chip Gaines to withhold information from his partners that HGTV's now-popular series "Fixer Upper" had been fast-tracked for a one-hour national premier in April 2013, the plaintiffs argue.
"Armed with this knowledge, Chip devised a plan to eliminate his business partners - notwithstanding their longstanding friendship - in order to ensure that he alone would profit from Magnolia Realty's association with "Fixer Upper," the plaintiffs' petition states.
On April 26, 2017, Chip Gaines' two former business partners sued him in state district court, alleging that he knew but did not tell them the show was about to be promoted nationally when he bought out their interests.
On April 26, 2017, Chip Gaines' two former business Magnolia Realty started in 2007 as an equal partnership among Chip Gaines, Lewis and Clark.
"Chip was largely silent about this opportunity and plaintiffs, who were not privy to any ongoing discussions the Gaines (sic) were having with HGTV, had no reason to believe that anything would ever materialize from the work with High Noon," the suit states.