The wheels had slowly been turning at #Sony, albeit with a controversial choice of director in #McG, who's best known for the Charlie's Angels films and Terminator Salvation — the movie more memorable for Christian Bale's epic off-camera meltdown than its cinematic content.
With Sony no longer retaining the rights to the James Bond franchise, and Spider-Man representing the only big-name superhero (aside from Venom) the studio's got, it's clear some new tentpoles are needed.
The EW article makes mention of "many actors, including A-list talent" showing interested in a role in the Mattel-created universe, which could also be part of the reason for a behind-the-scenes change-up.
While those properties are diverse, it's easy to see how a similar tone could translate to Masters of the Universe, with its origin story marking the backdrop of Eternia as an abrasive, realistic world rather than a frothy fantastical cartoon kingdom.
The company is likely to want to merch the hell out this movie, which could be premature.