While India does not report box-office numbers, Baahubali: The Beginning brought in about $77 million in the country, according to estimates, and is considered among the top three grossers of all time.
In North America, the first film had "a monster opening," New York-based BoxOfficeGuru.com editor Gitesh Pandya tells THR, adding that Baahubali collected “over $4 million in its first weekend, including Thursday pre-shows.
Importantly, Baahubali's success put the spotlight on talent from the South Indian industry, which is often overshadowed by Hindi-language Bollywood.
Whatever records the sequel may break, it is already getting the widest release ever for any homegrown film, according to Indian media reports, opening on an estimated 6,500 screens in the country.
As for its marketing, since the first film, the Baahubali franchise has been widely extended to comics, games, merchandise and also a virtual reality experience entitled The Sword of Baahubali, developed with AMD Inc., which has been showcased at various events since last year.