Before the Insta-girl promoted Bahamas blowout could kick off weekend one, it was cancelled. Here, an breakdown of everything that went so, so wrong. - From W Magazine
At first, following that initial supermodel Instagram explosion, there was a flood of positive press coverage, with many comparing Fyre to a luxury, more exclusive version of Coachella.
The branding was strong, the influencer marketing clearly on-point, and it appeared to be an appealing pitch to any Millennial with the disposable income to pay the steep $1,595 ticket price (and those were for entry level tickets; many guests paid around $3,000 for “VIP Packages,” and some packages soared into the six figures).
By evening, it was clear the festival was not prepared to get off the ground, with little infrastructure in place and no direction from organizers.
Then at some point they let them onto the grounds and shepherded them to the main stage…we started getting Snapchats from the main stage, with this weird traditional Bahamian act playing.” On Thursday, Blink-182, one of the major headliners, tweeted a statement that they were canceling their performance, writing, "We’re not confident we would have what we need to give you the quality of performances we always give our fans.” Incidentally, where were the Insta-models?
In an official statement sent to all guests Friday morning, the Fyre Festival Team shifted the blame: “Fyre Festival set out to provide a once-in-a-lifetime musical experience on the Islands of the Exumas.