The pressures she faces have grown, too, as she relies on her instincts to know when something will resonate with audiences or with customers.
I have a good gut.” That gut, particularly fine-tuned to her Southern sensibility, led Witherspoon to create the now ubiquitous tote bags with the phrase “Totes Y’all” sprawled across them, which she says have created a mini-frenzy.
When a friend pointed out that her brand should try throwing something with Dolly Parton in the mix, they came up with the idea of selling “What Would Dolly Do” bags.
After running the idea by her and offering to donate money to her charity in exchange for the use, she said Parton, whose office is near the Draper James store, did more than lend her name.
The centerpiece of the event, at the 1 Hotel at the foot of the Brooklyn Bridge, is a series of one-on-one interviews with entrepreneurs and leaders like Witherspoon, Tory Burch, Kelly Ayotte, Sasheer Zamata, and Emily Weiss.