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PullString, the voice technology company that began its life as ToyTalk, and counts among its customers brands like Mattel, Activision, and Samsung, is today publicly launching software that allows non-technical creative professionals the ability to design, prototype and publish voice apps for Amazon Alexa.
But PullString has a longer history in the business, and has learned about how best to structure conversations to give them a more natural feel thanks to the large-scale projects it’s handled, including those for Barbie, or Activision’s Alexa-enabled speaker “Ghost,” designed for Destiny 2, for instance.
That is, the skill can respond differently to first-time users versus returning users.
When the skill has been built, PullString allows designers and others to preview the project instantly in the browser; and when it’s ready to go, PullString can publish it to Amazon’s Skill store.