To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Selena y Los Dinos performs during a free concert at Memorial Coliseum February 7, 1993.
The video, filmed in Corpus Christi, features Regina Garcia, spokesperson for H-E-B, and Suzette Quintanilla-Arriaga, Selena's sister.
In the video, Quintanilla-Arriaga and Garcia reveal the black bag, which features two different photos of the "Queen of Cumbia," which is on the bag in pink letters.
Some of the proceeds from the Selena bag will benefit the Boys and Girls Club of the Coastal Bend.
The hashtag "#SelenaYHEB" for the partnership of the two Texas icons has also been created.