The company has a vision to provide customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more with a strong commitment to advancing conservation initiatives.
We’re also deeply motivated by the potential to significantly advance key conservation initiatives.” The company recently opened the Wonders of Wildlife National Museum and Aquarium, they say is the largest, most immersive fish and wildlife attraction in the world.
The Wonders of Wildlife is located next to Bass Pro Shops National Headquarters in Springfield, Missouri, and boasts having 35,000 live fish, mammals, reptiles, amphibians and birds.
Morris says the Wonders of Wildlife is a gift to future generations, establishing a significant not-for-profit conservation attraction and education center in the heart of America.
The newly combined company stated their goal is to celebrate both the Bass Pro Shops and Cabela’s brands while building on the rich history of both companies.