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DirecTV Now, AT&T’s live TV service aimed at cord cutters, has now reached nearly 500,000 subscribers only 7 months after launch, the company announced today as part of its Q2 2017 earnings release.
The service is competitively priced, compared with competitors like Sling TV, YouTube TV, Sony’s Vue, and Hulu Live TV, as its entry-level package begins at $35 per month for over 60 channels, including, in some markets, major broadcasters like NBC, ABC, and Fox.
However, one of the service’s bigger selling points is its perks for AT&T subscribers, who can stream to mobile devices without tapping into their wireless data plans.
The company says that around 50 percent of the DirecTV Now’s adds previously had no pay TV service at all.