Still, he feels that the key to the success of the Enquirer is his engagement with his down-market readers.
The Enquirer developed a specialty in photographs of newly dead celebrities, and the paper scored a famous scoop with a photograph of Lee Harvey Oswald on the autopsy table.
In the past, the tabloid has paid anywhere from a few hundred dollars to six figures for scoops.) After Pope started printing the Enquirer in color, he used his old black-and-white presses to produce the Weekly World News, a compendium of true lunacy, often featuring space aliens, which was also a financial success, with as many as a million readers.
But the idea of Pecker as the leader of Time, Inc., like that of Trump as the President of the United States, has gone from preposterous to more than possible.
The over-all decline in the marketplace, notwithstanding, Pecker persuaded the board to put up a hundred million dollars to buy US Weekly from Wenner.