If, on the other hand, your opinion, idea or desire is different from that of those around you, a part of your brain that fires when you feel pain (the anterior insula), gets activated.
When this happens, you do one of two things: A network within your brain (involving the medial frontal cortex and anterior insula) monitors "errors" in how you are conforming with people around you.
It becomes active as soon as you and your crowd disagree on something and heralds your brain's efforts to try to reduce this disagreement gap.
Even if you have a brilliant, world-changing, innovative, streak inside you, you're at risk of abandoning your entrepreneurial ideas, changing your beliefs and surrendering to the pessimism of naysayers, if you surround yourself by them.
In contrast, if you surround yourself with optimistic, energetic entrepreneurs who aspire to succeed, you're likely to change your innermost thoughts to think like them and become more entrepreneurial, even if you've never entertained entrepreneurial ideas before.