Without divulging much detail, Nike said it's still in the early stages of testing this strategy and continues to evaluate those sales made on Amazon.
Nike's stock, meanwhile, led the S&P on Friday, trading up around 9 percent and on pace to mark its best performance in two years.
Fortunately for Nike, though, apparel doesn't make up as much of the retailer's revenue, especially when compared with rival Under Armour, Oppenheimer analyst Anna Andreeva told CNBC's "Squawk on the Street." Under Armour essentially bills itself as an apparel company, Andreeva said.
Nike is talking about "being back in basketball," really stepping up its game in footwear in this segment with the Jordan brand, among others, she added.
Nike is also starting to cut back on less profitable wholesale partnerships, something that will help the brand over the long term, Andreeva said, but Under Armour is still holding on to things that are keeping Wall Street "concerned." Footwear, for Nike, is a much more "resilient category," Berenberg Capital Markets analyst Corinna Freedman told CNBC's "Squawk on the Street." "Apparel has a lot of competition ...