Through July 11, shoppers can earn free private label SKUs or prepared food by submitting codes found under the caps of 20-ounce Coke beverages to microsite us.coca-cola.com/711.
Codes are redeemable for rewards including a banana, a bag of private label 7-Select chips, a hot sandwich and a whole pizza.
In stores, account-specific floorstands stocking 20-ounce Coke bottles tout the promotion, encouraging shoppers to "save code under cap." Shoppers are also invited to text "Coke" to a promotional number, which triggers a return message directing them to the promotional microsite.
To read more on the pair's latest promotion, visit Path to Purchase, a Convenience Store News sister publication.