As the prolific entrepreneur has plowed cash into everything from the Post to virtual grocery stores, along with the physical and virtual infrastructure to zoom it all to your door, we’ve become captive Bezos consumers, relying increasingly upon his technology to anticipate what we’ll want to watch, gift, like, and wear.
When the rapacious company announced that it needed to increase shipping capacity, UPS and FedEx were quickly put on high alert.
As his empire and his ambitions swell, Bezos looks like a new kind of competitor on the global scene: someone with essentially bottomless pockets, an ever-expanding cache of data, and a willingness to keep investing in insurgent businesses until the rest of the world recognizes the value in them.
Bezos’s approach has a big advantage in the world of newspapers — most of which are struggling to pay reporters and photographers, let alone duke it out for developers on par with a Facebook or Google.
But Bezos can, in fact, afford both, and he has the fortitude to try new things that might rankle industry stalwarts.