"France is a country that doesn't have the best image in terms of competition and business," noted Julien Verdier, the founder and CEO of the Paris-based marketing firm AdYouLike, in a previous interview with Inc.
Verdier runs his startup from the U.S.
He has suggested cutting the corporate tax rate from 33 percent to the E.U.
While Trump has called for the construction of a border wall to limit immigration, for instance, Macron says he sees the future of France, and of entrepreneurship, as remaining "open." "At a time when some people think that walls are a solution, we do think that openness is the right path," Macron said, in a thinly veiled jab at Trump.
"Because the challenges we face are global, we need to think global." (The majority of Macron's speech was given in French, though he switched over to English at the end to better communicate with global audiences.) To what extent Macron can make good on pro-business promises will, of course, depend on how many seats he's able to win in parliament.