Sportswear maker has faced slowing sales growth in North America. - From http://fortune.com/2017/06/15/nike-to-cut-1400-jobs-globally/
On Thursday, Nike (nke) announced that in order to streamline the company's organization and essentially speed up any strategic initiatives the brand wants to pursue, it would cut the company's global workforce by about 2%.
Edwards has been named to steer the company's so-called "consumer direct offense"—an alignment that will focus on driving a bulk of sales from 12 key cities: New York, London, Shanghai, Beijing, Los Angeles, Tokyo, Paris, Berlin, Mexico City, Barcelona, Seoul, and Milan.
That is similar to the strategy that Adidas started to enact a few years ago when it targeted six global cities (all six, including New York and London, are also on Nike's list).
Because retail is changing faster than ever, manufacturers have had to tighten production cycle times to compete.
Toy maker Mattel (mat) on Wednesday made a similar promise to cut the product development cycle time.