"Experience is about the emotions we have when we interact with brands.
We're ambassadors of experience and we own the milliseconds that make up the journeys that our customers travel with us on in our marketing, in our sales, our support, and increasingly, even in the products we design and develop," said John Mellor, Vice President of Strategy, Alliances and Marketing, Adobe.
"We know that if those experiences are rewarding, that our customers will have an even greater connection with our brand." Just like in friendship how we remember someone and the feeling that creates is based on the totality of our interactions.
"It may start when they interact with us on our website.
It may start after they've made a booking and they check in with our mobile app.