Federal Communications Commission Chairman Ajit Pai said in a Wednesday speech that he wants to ditch the Obama-era rules, hated by telecoms, that prevent broadband and wireless companies from interfering with the sites and apps that consumers use.
Pai doesn't have an immediate plan to replace net neutrality, but is seeking input on how to "approach" its core: three hard-and-fast rules that bar broadband providers from steering users toward (or away from) particular internet sites and services.
Etsy brought sellers to meet with legislators or their staff members in Washington last month, although the company says the visit involved other issues in addition to net neutrality.
Roku, the streaming-video gadget maker, hired lobbyists to set up D.C.
The Internet Association, which speaks for Facebook, Google, Amazon, Microsoft, Netflix and Uber, earlier called on Pai to support net neutrality, and Wednesday issued a statement warning that his changes would "result in a worse internet for consumers." Meanwhile, the FCC chairman has also been looking for allies.