Swish claims, "When you interview someone, you can build a good connection with them that you can leverage later on--someone that you can then talk to and get help from." Third, a personal brand creates job security in an evolving marketplace.
The best thing you can do to truly provide job security is to have a personal brand that you can always fall back on." Describing tangible ways people can get started building a personal brand, Swish states, "The first thing for you to realize is that a lot of the tools that young people are on currently can be turned into a way to build a personal brand." Whether you're using Snapchat, Facebook, musical.ly, Instagram, or LinkedIn, Swish says that you need to start shifting the focus of your content towards speaking more about the field you're most interested in.
He says, "Influencing the way people see you on that platform as an online avatar or persona and changing that to focus on a particular subject can just be the simple fix that you have to make for you to make others realize your value." The second tip to get moving is, "To start reaching out to people that are already building strong personal brands within your field of interest and asking to interview or meet with them," Swish iterates.
Swish indicates that, "The last thing you can do to get started is find your medium and go all in.
Look at audio, visual, or written content--figure out what you are the best at-and find platforms that allow you to showcase that and become the best at it." Another benefit of building a personal brand that's rarely mentioned is that, "When you start putting yourself out there, you come to realize that your flaws aren't nearly as important as you make them seem," Swish explains.