As a fan of the company, I originally thought this was a horrible idea.
I mean, the last time the man stepped down, the company slipped into a free fall until Schultz was forced to take the reins again in 2008.
And love it or hate it, he's built the world's largest coffeehouse in the process.
In 2014, Starbucks opened a 15,000-square-foot Mecca of coffee in Seattle, known as the Starbucks Reserve Roastery and Tasting Room.
"To maintain its target customer base, the Roastery will have to transport them to a new café plane--an opulent environment that can be justified as a personal indulgence," writes Pearson in Forbes.