Moments before, he had announced The Experience Cloud, Adobe's new umbrella term under which familiar — and new — cloud offerings will sit.
Rencher himself had been introduced by Adobe president and CEO Shantanu Naruyen, as the "architect" of the Experience Cloud, which Naruyen also said represented a "bigger opportunity than the marketing cloud." Rencher's presentation of the Experience Cloud was focused the message that it doesn't just represent a new schematization of Adobe's products, but reflects the "new battleground where we will all compete for the foreseeable future.
The Adobe Summit may not have the showbiz flash of Dreamforce, but it was a bold, outspoken, forceful Adobe which showed up in Vegas today, claiming continuing supremacy in the marketing cloud wars, and even taking a sideswipe at Salesforce's AI offering along the way.
It combines the capabilities of Adobe Media Optimizer, with new functionality acquired in the purchase of TubeMogul, the leading video DSP, at the end of last year.
The cloud platform, said Rencher, had seen the company's "single biggest investment in product this year." The platform supports the higher-level solutions by integrating content and data from across the various Clouds.