Rich and Vicki Fulop, the co-founders of Brooklinen, have a leg up when it comes to understanding who their consumers are and what they really want.
The Fulops, both 31, came up with the idea for Brooklinen after trying to buy a set of sheets they liked at a hotel.
To prove the concept, the couple decided to launch a Kickstarter in 2014, with an initial ask of $50,000.
The bedding industry may have similar companies fighting for business, but the market is large: The home textiles industry is a $22 billion market, according to Home and Textiles Today.
The company continues to collect feedback, suggestions, and complaints to come up with new product ideas and improve existing items.