Dropbox cofounder and CEO, Drew Houston Dropbox Dropbox has earned a consumer-friendly reputation by making it easy for non-techies to store family photos, school homework and other digital knick-knacks on the popular online service it launched ten years ago.
But as the company prepares sell shares to the public in an IPO, it will need to button-up its image and win the favor, and the budgets, of picky business customers, according to analysts who follow the company.
The IPO has long been rumored to be in the works, and given Dropbox's last reported private market valuation of $10 billion, it's expected to be one of the biggest public offerings in tech this year.
This means that there's more than enough room for both Dropbox and its competitors at Box, Google, and Microsoft, according to Karen Hobert, an analyst with Gartner.
Though Dropbox has a strong reputation in the consumer space, analysts said that it will need to focus more on its business clients if it wants to grow its market share.